OLFx Urban Fresh is an Extrait de Parfum inspired by Maison Francis Kurkdjian 724, built around bergamot, aldehydes and jasmine; 50 ml $36.99 / 10 ml Roll-On $14.99 (checked November 13, 2026). The table below also lists DUA 247 Elixir. Maison Francis Kurkdjian's US site listed 724 Eau de Parfum at $275 for 70 ml, about $3.93 per ml (November 13, 2026). OLFx lists Urban Fresh at $36.99 for 50 ml, about $0.74 per ml, and the Roll-On at $14.99 (checked November 13, 2026). Check whether each listing is available before comparing what you could order.
Updated November 2026
This is OLFx's own store; OLFx makes and sells OLFx Urban Fresh, listed first below as our pick. Prices come from named sellers' sites; OLFx did not run a wear test for similarity, longevity or projection.
OLFx is an independent brand and is not affiliated with, endorsed by or sponsored by Maison Francis Kurkdjian. Brand names are used for comparison only.
OLFx Urban Fresh is $36.99 for the 50 ml Extrait de Parfum spray and $14.99 for the 10 ml Roll-On on one page (checked November 13, 2026). View OLFx Urban Fresh formats →
We ship the OLFx Urban Fresh spray worldwide.
Which MFK 724 dupes have a checked US price?
| Place | Fragrance | Listed format | US price / size | ≈ $/ml | Availability | Source, checked |
|---|---|---|---|---|---|---|
| 1 | OLFx Urban Fresh — our pick | Extrait de Parfum spray; perfume oil Roll-On | 50 ml $36.99; 10 ml $14.99 | $0.74; $1.50 | Both in stock | OLFx product page, Nov 13, 2026 |
| 2 | DUA 247 Elixir | Extrait de Parfum (seller description) | 34 ml $55.00 | $1.62 | Sold out | DUA site, Nov 13, 2026 |
| Reference | Maison Francis Kurkdjian 724 | Eau de Parfum | 70 ml $275 | $3.93 | — | Maison Francis Kurkdjian US site, Nov 13, 2026 |
Prices exclude shipping and tax; approximate price per ml is listed price divided by listed ml, rounded to two decimals.
Which MFK 724 alternatives also name 724 as inspiration but are not ranked here?
CA Perfume 7/24 lists Maison Francis Kurkdjian 7 24 as its inspiration (CA Perfume listing, checked November 13, 2026). It is not ranked here.
What should you check before buying an MFK 724 alternative?
Check the reference version first. A listing that names 724 may use a different concentration label or applicator. Then read size beside price: the table shows price per ml so you can compare quantities, not scent quality. Finally, check whether the seller can take an order. A listing marked sold out supplies price context but was not a purchase option at the November 13, 2026 check.
Which MFK 724 alternative can you buy from OLFx?
Our listing presents two applicators on one page. Check the selected size before ordering.
1. OLFx Urban Fresh — our pick
OLFx Urban Fresh is our Extrait de Parfum inspired by Maison Francis Kurkdjian 724 Eau de Parfum: bergamot, aldehydes, jasmine; 50 ml spray $36.99, 10 ml Roll-On $14.99 (OLFx, November 13, 2026). We make this one, so it goes first. Use the table above to compare formats, prices, and availability. Its product page identifies Maison Francis Kurkdjian 724 Eau de Parfum as the reference.
OLFx Urban Fresh, our MFK 724 alternative in Extrait de Parfum offers a spray and a separate perfume oil Roll-On (OLFx, checked November 13, 2026). The OLFx listing also names sweet pea, mock orange, sandalwood and white musk (checked November 13, 2026). These are the seller's stated notes, not a measured account of how the fragrance develops. Both formats were listed in stock on November 13, 2026; select the intended size before checkout.
What does MFK 724 smell like, according to its notes?
Maison Francis Kurkdjian's US description places bergamot and aldehydes first, Grandiflorum jasmine absolute, sweet pea and mock orange in the floral heart, then sandalwood and white musk in the base (checked November 13, 2026). Perfume Lounge also listed mock orange for 724 Eau de Parfum on October 15, 2026. This is a published note structure, not an OLFx smell test.
Which MFK 724 version is the reference?
Maison Francis Kurkdjian calls 724 an Eau de Parfum on its US listing (checked November 13, 2026). Urban Fresh names that fragrance as its reference, while OLFx labels its spray Extrait de Parfum (OLFx, checked November 13, 2026).
For the distinction between the labels, see what concentration labels mean. Here the original is the 724 Eau de Parfum, and the OLFx spray is an independent alternative.
How were these MFK 724 listings compared?
We compared named inspiration, format, size, US price and order status on the sellers' own pages, checked November 13, 2026. OLFx makes the first fragrance and discloses that relationship above. We did not measure similarity, wear time or projection.
The other ranked listing was sold out at the check, so its price is context rather than a purchase recommendation.
Should you choose the spray or the 10 ml Roll-On for an MFK 724 alternative?
The OLFx listing offers an alcohol-based spray with an atomizer and a perfume oil Roll-On applied with a roller (checked November 13, 2026). The roller was $14.99 for 10 ml and the spray $36.99 for 50 ml (OLFx, checked November 13, 2026). Choose by applicator and bottle size, not an assumed difference in longevity.
The oil versus spray guide explains the applicators. Both OLFx choices were listed in stock on November 13, 2026; check the size selector again before ordering.
What else do shoppers ask about MFK 724 dupes?
These answers distinguish the original's published facts from seller listings.
What does MFK 724 smell like?
Maison Francis Kurkdjian lists bergamot and aldehydes, Grandiflorum jasmine absolute, sweet pea and mock orange, then sandalwood and white musk for 724 Eau de Parfum (US site, checked November 13, 2026). Perfume Lounge also listed mock orange on October 15, 2026. This is a published note list, not a smell test or a description of the OLFx bottle.
Is MFK 724 unisex?
Perfume.com and Hintaseuranta labeled Maison Francis Kurkdjian 724 Eau de Parfum unisex when checked October 15, 2026. That retail label describes how those sellers categorize the original; it does not set a rule for who may wear it. OLFx sells Urban Fresh to everyone, with a spray and a Roll-On on its product page (checked November 13, 2026).
Is MFK 724 worth it?
That depends on whether you want the original bottle and its listed format. Maison Francis Kurkdjian's US site showed 724 Eau de Parfum at $275 for 70 ml, about $3.93 per ml (checked November 13, 2026). The OLFx 50 ml spray was $36.99, about $0.74 per ml (OLFx, checked November 13, 2026). Price alone cannot tell you how either will wear.
Is DUA 247 Elixir a 724 dupe?
DUA names 724 by MFK as its inspiration (DUA site, checked November 13, 2026). DUA listed the 34 ml bottle at $55.00 and marked it sold out on November 13, 2026. That makes it a named alternative in this comparison, not an order suggestion. OLFx did not compare the two fragrances on skin.
Where can I buy an MFK 724 dupe online?
OLFx Urban Fresh is OLFx's own Extrait de Parfum inspired by 724 Eau de Parfum: 50 ml spray $36.99, 10 ml Roll-On $14.99 (OLFx, checked November 13, 2026). See the OLFx Urban Fresh formats → Check the availability column for the other listing. OLFx listed both options in stock when checked November 13, 2026; confirm the size before checkout.
Does OLFx ship internationally?
OLFx ships worldwide. US shipping is $5; other countries, including Canada, are $10. Shipping is free on orders from $60. EU orders ship from our EU warehouse within 5 days, with no customs charges for EU buyers. Outside the EU, import duties and taxes are the buyer’s responsibility.
If you want a smaller first step, the 10 ml Roll-On of OLFx Urban Fresh is $14.99 (checked November 13, 2026). Start with the 10 ml Roll-On →