724 Dupe — OLFx Urban Fresh

OLFx Urban Fresh is a 724 dupe — our Extrait de Parfum built around bergamot, aldehydes, jasmine, sweet pea, mock orange, sandalwood, and white musk. It is available as a 50 ml spray; a separate 10 ml perfume oil is also available.

Fresh laundry pulled off the line on a bright morning, with a single white flower tucked into the folds. Choose the 50 ml Extrait spray and make it your everyday bottle.

Updated August 2026

What makes Urban Fresh an OLFx fragrance?

Urban Fresh is an OLFx composition offered first as a 50 ml Extrait spray. We built it around the clean, aldehydic-floral character people recognize in 724, and the oil remains a separate product for oil users in the size selector above. Choose the spray for this card's main experience.

How does Urban Fresh smell from opening to base?

Urban Fresh is an aromatic Extrait centered on bergamot, aldehydes, jasmine, sweet pea, mock orange, sandalwood, and white musk. The opening is bright and soapy, bergamot and aldehydes together reading like a freshly pressed shirt rather than a citrus grove. Jasmine and sweet pea move in at the center, pale and slightly powdery, more laundry-flower than heavy bouquet. Mock orange keeps that floral middle light and clean rather than syrupy. The base settles into sandalwood and white musk, smooth and close to skin, like the last warmth left in fabric fresh from the dryer. The arc stays crisp and clean from open to base, closer to pressed linen than to a perfume counter.

Why is Urban Fresh worth choosing?

Urban Fresh is our Extrait de Parfum answer to the 724 accord.

• Extrait de Parfum. It is the richest fragrance form we make.
• Built around the same accord. It follows the clean, aldehydic-floral direction through our own composition and proportions.
• Two complete products. Choose the 50 ml spray for the main experience; choose the separate 10 ml oil in the size selector above only if you already prefer perfume oils.

Choose the 50 ml Extrait spray for this accord.

What do wearers love about 724?

Urban Fresh is built around the clean, aldehydic-floral accord that wearers love in 724. One wearer calls it a classic, mature take on a laundry scent, clean and fitting for any occasion. Another describes it as a light summer clean-fresh scent, ideal for the hottest days or a moment when less is best. A third wore it to a daytime wedding and was pleasantly surprised at how well it fit the occasion. Among the top 213 reviews, clean appears in 51.2%, fresh in 30.5%, and laundry in 26.8%. That crisp, laundered character is what we built Urban Fresh around.

Which Urban Fresh format should you choose?

Urban Fresh is sold first as a 50 ml Extrait spray, while the 10 ml perfume oil is a separate product in the size selector above.

The oil is a separate product, not a smaller spray. If oil application is already your preference, choose it in the size selector above; otherwise, choose the 50 ml spray.

Is Urban Fresh the same as Maison Francis Kurkdjian 724?

Urban Fresh is an independent OLFx composition, not Maison Francis Kurkdjian 724 or its formula. It is built around the same clean, aldehydic-floral accord through our own composition and proportions. 724 retails around $275, per the brand's US site and a US department store, both checked August 2026.

Who is Urban Fresh for?

Urban Fresh is for anyone who already reaches for clean, aldehydic, laundry-adjacent fragrances. If your rotation leans toward soapy florals and soft musk rather than sweetness or heavy spice, this direction will feel familiar. Choose it when you want a polished, everyday scent rather than something loud or dense.

Which OLFx scents sit near Urban Fresh?

Urban Fresh is part of our woody-aromatic range, with nearby directions worth comparing. Bohemian Water trades clean laundry notes for smoky pine and citrus, Sea Salt Sage turns toward salt and dry sage, and Wild Elixir leans into darker spice and licorice. Choose by the note you want to notice first.

What should you know about 724 alternatives?

Urban Fresh is our own Extrait de Parfum reference point for the questions below.

What does 724 MFK smell like?

724 is described by reviewers with clean, fresh, and laundry-related language, alongside floral, aldehydic, and musky notes. Our answer to that accord is Urban Fresh in a 50 ml Extrait spray.

What is Michelle Obama's favorite perfume?

We have not verified this from a primary source, so we will not repeat the claim. What we stand behind is Urban Fresh in the 50 ml Extrait spray.

What is the dupe for Maison Francis Kurkdjian?

Urban Fresh by OLFx is offered as a 724 dupe in a 50 ml Extrait spray, with a separate 10 ml perfume oil in the size selector above.

Does MFK 724 last?

Reviewer reports vary and are not a reliable single figure, so we will not state a universal number of hours for the original. Choose Urban Fresh in the 50 ml Extrait spray for the OLFx interpretation of this accord.

What should you check before ordering Urban Fresh?

Urban Fresh is built around the verified clean, aldehydic-floral direction shown above, so check the accord and format before ordering. Choose the spray for regular spray application, or the separate oil in the size selector above if you already prefer oils. Add the 50 ml Extrait de Parfum spray to your cart.

Reference details. The OLFx note pyramid is built around the verified original accord — bergamot, aldehydes, jasmine, sweet pea, mock orange, sandalwood, and white musk — sourced from two independent US fragrance references checked August 2026. Review-word shares are measured among the top 213 reviews and show word occurrence, not approval. The retail anchor reflects the brand's own US listing and a US department-store listing for the same size, both checked August 2026.

Impressions attributed to Maison Francis Kurkdjian 724 refer to that fragrance. OLFx Urban Fresh is an independent interpretation and is not affiliated with, endorsed by, sponsored by, or produced by Maison Francis Kurkdjian. All trademarks are the property of their respective owners.